Ecommerce SEO Trends of 2016
In recent trends it has been observed that marketers are more inclined towards paid advertising, due to stringent and frequently changing organic search algorithms. And, yes, it has become an easy way out to achieve the desired results. But we cannot ignore huge potential customers that we can get from organic searches. If done properly, ecommerce SEO can give excellent results, all we need to do is follow the search algorithms. And, for different search engines there are almost similar search algos. Due to huge popularity of Google, getting your ecommerce website ranked top is difficult, not impossible. You may see little or no results in the beginning but eventually, fruitful and long term results will be there.
Here I am jotting down a list of tips that can help boost ecommerce rankings. Well, if followed these tips religiously they can do wonder to your ecommerce marketing campaign.
Avoid Keyword Cannibalization
For every website, keywords play a major role in ranking. However, there is a constant denial from search engine representatives that keywords are a ranking factor. Keyword cannibalization is a technique when more than one pages of a website trying to get ranked for same keyword. This is usually not a good practice as it divides the juice that your targeted keyword might get from SEO efforts. So, try to target separate keywords for different pages. Using excel sheet for this technique could help a lot.
You cannot forget to target local audience. Though, there are some ecommerce stores that cater national and international clients. Even in that case, you cannot ignore the people around you. I have come across a website that offers online astrology service. Their primary target was international audience. Their conversion rate was pretty good. As soon, they implement local SEO strategies, their revenue almost turned to double. Because earlier they were almost invisible to local audience. A customer can trust a local retailer more than someone located across sea. So, make local optimization a priority in your campaign.
User and search engines, both love a website that have usability as their focus. Make sure every element you are placing on the user interface plays an important part for the visitor… be it mobile, tablet or desktop version of the website. Making sure, your visitor does not have to search for click to action buttons. They all must be easily available in the first fold. Well, it’s absolutely understandable that you cannot place everything in first fold, so choose every element wisely.
Reviews play a huge role in decision making.
Also, they play a huge role in deciding the rank of your page. Products with good reviews and user ratings often come in search results and prompt the user to click the result. So, try the hardest to get reviews from your customers. Try not to hide negative reviews, that would make things look genuine. And, if there are some negative reviews, do address them with positive attitude. This gives an impression of being a responsible retailer which add points to your credibility score card.
Adoption of Automated tools
A few years back, we writers left no stone unturned to write bad things about automated tools. Yes, that was matter of time. Now days they are most likable things, because there is huge makeover of automated tools. There are tools that generate really good content with human involvement. Make sure everything done by automated tools is checked by a human expert. They are pretty helpful in creating short description for different products and some tools promise to generate good and unique content.
There are endless things in SEO that you can do to your ecommerce SEO campaign. All you need is to put in continuous efforts to get desired results. Sometimes, retailers get impatient to get the results fast, but organic ranking takes time to get stable, so keep your efforts consistent.
Chetna DograAll stories by: Chetna Dogra
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