Short Guide to Earn Online Buyers Trust
Cyber fraud is one of the biggest hindrance in growth of ecommerce. Despite of providing all the privileges to the consumer there are still some areas in the world where ecommerce is struggling. Despite of ensuring the security and safety of customer database, there is a thin air of speculation that stops a person from sharing their confidential information online. And, after the news of some big names caught by cyber attack, people become quite reluctant while making online payments and form filling.
To make an online business a success, you need to earn trust of your visitors. There have to be indications that assure security of payment gateway that are integrated. Not only to convince the customer, but actually, the security of whole payment system should be robust. Here are few things you can do to make your customers feels confident about your payment system.
The first impression of your website decides about the credibility. Too much of pop-ups, ads can ruin the user experience. And, despite of having a secure website, it may leave a negative impression. So try to keep the pop-ups minimal and ad placement to a position where it does not interfere with your content.
https gives an impression that you have done efforts towards the safety of your website. So, always keep your SSL security certificates up-to date, otherwise, browser itself gives a warning to the surfer about the safety of your website.
There is very small section of users that actually reads the privacy policy. And, those who care about it must want all the norms to be written into it. It gives them a sense of security and boost their confidence in your website. It is important to give assurance to customer in written that their personal information is confidential and will not be used for malicious purposes.
