How to use social media like biggies?
Social media has now become the mainstream marketing channel for almost every product and organization… no matter what’s the scale. The way it is being incorporated into campaigns may or may not bring the success. Some marketers believe that advocating the product/company would do the job. This is not cent percent true. Instead of using it for promotion, it would be good if used as communication channels with existing and potential customers. If we look at social pages of big brands, it looks like they are already famous and they really did not have to make much efforts to get the target audience. But, to tell you… even big brands work hard to succeed and they too make big blunders.
To keep audience engaged there has to be a predefined strategy. How you are going to use this channel? And how much time and money you are going to devote. Big brands like Harley Davidson, Coca cola, Oreo cookies etc. invest their upto 25% of marketing budget on digital channels. Of course not everyone has same strategy and budget. But not to get disheartened. There is something for everyone that can be learnt from big brands.