How Virtual Reality Will Help Digital Marketers?
Virtual Reality is all about creating experiences. And, now a days these experiences are being used in many industries to make more and more cash. Of course, when we talk about VR we speculate many things to become real. But it still has a long way to go. Still huge development is required in VR to become a common household thing, like a smartphone or laptop. However, marketers have started using this technology to attract their potential customers. Though experts say that investing a big money on VR is still a risk. Eventually, it may emerge as a complete new channel, just like internet.
There was a time when marketers of big brands focus on strategies like TV commercials, radio ads, sponsoring events etc., then came the era when things come to web. Websites, apps, podcasts etc. became the ‘in thing’. And now they have started focusing on creating 360 degrees experiences using VR. Let’s take example of real estate industry. I’ve come across a website that offers the 360 degree of the apartments, its locality etc., but in 2D motion. Good thing. A step further, VR headsets allows the marketers to create an experience which makes them feel actually present in the apartment. This is completely immersive.
Tourism Industry. It’s not a boost for them only, but a lot of other industries as well that are indirectly associated with tourism. Virtual tours allows the marketers to insert their ad banners and billboards virtually. Which otherwise they cannot do in reality. Obviously they cannot place large hoardings in hotel lobbies or in the room. The implementation is endless, all you need is a thought process to get the best results out of it.
Ecommerce. This industry has seen a great boom in couple of years. And, to add a zing, VR industry is preparing to create virtual shopping malls. In some high end shopping stores, you can select and try clothes on a virtual image of yours. But if Virtual shopping malls become reality, you can visit the whole mall, shop your favorite things and the convenience of your home. But still there is a long way to go.
The level of interactivity you get from VR is astonishing. In fact, experts and developers believed that soon physical stimulation will also get introduced. If that becomes a reality, many industries like entertainment industry and food industry are going to get great benefits from it.
Despite being so much loved by people, the user adoption rate is pretty slow. And, that looks like the only hurdle for VR marketing to becoming everyone’s favorite. However, companies like Samsung are giving away headsets on price of peanuts… many consumers are still reluctant to adopt it. Why? The reason behind is after use effects. But this VR industry is surely going to make huge money. Tech Digi-Capital predicts that VR will generate upwards of $30 billion in spending by 2020. This will have huge economic impact. It would be very interesting to see what the future generation of VR holds, both technologically and economically.
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