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Local SEO… 4 underrated strategies to success

The craze of web has penetrated into our lives so deeply that even tangible businesses can’t live without online marketing.

A recent Google report noted that Google searches containing “near me” have increased 34X since 2011

Now matter how big or small your business is, you have to have your strong online presence. Be it a doctor around the corner of the street, a fast food joint, a big educational institute… you can find almost everyone in the search results, with their physical address, web address, operational timings, geographic location route and its reviews. This is what we call local SEO. But there are many things, that most people generally don’t know about it or we often tend to ignore.

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5 Points to Reckon your Marketing Success

Marketing a product or service has always been a tedious task. With stiff competition and emerging marketing techniques, marketers are facing a tough time. But we must not criticize sharp brains of marketers who by anyways make their ways towards success.

There are different types of businesses and so as their marketing campaigns. There are certain business types that do not involve sales or downloads. So tracking the success of such campaigns becomes an intricate task. So what could be other parameters to consider? Well, there are many other things that can used to reckon the success. Here, we will talk about online channels only.

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8 Tips to Build Trust With Your Website

Websites have now become the first point of contact for almost every type of business. You don’t need to have a human seated in your office who introduce people to your business. However, having a human assistance for website visitors would be an add-on for you. But due to rising cyber crimes, people are becoming more and more skeptical to make a transaction via payment mode or trusting a dotcom company. So, in this post I have decided to write down a few pointers that can help building trust among your online audience. Please note that these points are in random order.

A website comprises of multiple elements. Each element play a vital role for the visitor, that helps him finding the right information/service or buying a product. If you have placed every element in right manner to ease him making his decision, he would definitely become a returning visitor.

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