8 Tips to Build Trust With Your Website
Websites have now become the first point of contact for almost every type of business. You don’t need to have a human seated in your office who introduce people to your business. However, having a human assistance for website visitors would be an add-on for you. But due to rising cyber crimes, people are becoming more and more skeptical to make a transaction via payment mode or trusting a dotcom company. So, in this post I have decided to write down a few pointers that can help building trust among your online audience. Please note that these points are in random order.
A website comprises of multiple elements. Each element play a vital role for the visitor, that helps him finding the right information/service or buying a product. If you have placed every element in right manner to ease him making his decision, he would definitely become a returning visitor.
Badges are meant to show off. There are certain quality maintenance organizations that provide badges to online businesses. If you somehow manage to get a few badges of this sort that would add huge points into your credibility kitty. Different organizations work for different niches and the type of website like Better Business Bureau accreditation, Rankings for blogs etc. These badges are extremely eye catching and leave an instant impact on the visitor.
If your visitor or potential buyer get to know who are the faces behind the business, he would convince himself to trust you better. Afterall he is going to deal with humans not with a website. So, it would be a great idea to introduce him to the real people. It would be bonus for you if you could provide links to their social profiles, so that he get to know how serious you are with your daily life and work life. The more you involve your visitors with you, the more trust you are building. See, if you have a team of 100 or so people, it is not necessary to create pages for each one of them. Just write about the executives and front faces of the team.
Spreading useful information/ case studies
A website plays the role of your business card whenever your are unavailable. So design it in such a way so that it disseminate right information at right time. Keep your content clear and crisp. There are no brownie points for lengthy text. So keep things simple. Second, it would be great if you could add some informative content like blog posts related to your niche, wikis, case studies etc. This leaves an impression that you pay attention to the troubles that your potential client could face. The time you would invest in creating informative material will definitely payback.
Well, SSL i.e. Secure Socket Layers is a way of keeping the data transfer between web browsers and servers private. This means your website is protected from hacking and cracking. This precaution is necessary to keep the users’ data private and safe. Get an SSL certificate not to impress your user but to prevent your website and its crucial data from theft. Your user might never know whether you are protected or not but it’s your duty not to leak their personal information.
Awards and Reviews
Ever won award for your service or product? Got great reviews? Just put them on your website in a corner where they can catch attention very easily. It is very important to tell your potential clients what your existing customers feel about your products and services and what improvement you’ve made considering their suggestions. The awards that you’ve earn with your hard work will speak everything for you. Just publish everything good about your service on your website.
Free trials are a great way to let users test your product and service. Offers like ‘money back guarantee’, exchange convince the visitors very easily. Also, it shows your own confidence on your product/service. So, if possible give away these things anytime.
Error free content
It is very important to proofread your content number of times before publishing it on the website. Any false promise, spell errors, grammatical mistake, semantic errors leaves a negative impression on your visitor. If you cannot pay attention to your content, what good you do to your service or products offered? This would be the first question your potential customer’s mind.
Tangible contact details
If you are into serious business what’s the harm in revealing your physical location? You are not going to defraud anyone, so there is no point of hiding your physical address, unless you are pretending to be some company in a different country. Even then, I would advise to publish your physical address. That gives a sense of relief to the customer who is going to invest big money with you.
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