Why my Rich Snippets are Missing?

Well, sometimes it becomes very difficult for the webmasters to read what’s on Google’s mind (if it was human). But yes, we can try to interpret its ever changing algorithm. Off lately, I come across people, through online forums, who complain about their rich snippets being missing from search results. Because they contain very useful information for the user to click on their result, it is a cause of worry for webmasters. This indeed was a mind boggling question for me as well. I was wondering what other webmaster are doing different so that they can show off their rich snippets in search results. Hope this short write up would help…

What are Rich snippets?

First of all, for the new readers… Rich snippets are the extra text that appears in the search result just below the Meta Description of the page. It may contain prices, reviews, ratings, recipes or images


How Google treat Rich snippets?

We perform algorithmic and manual quality checks to ensure that structured data meets relevancy standards. In cases where we see structured data that does not comply with these standards, we reserve the right to disable rich snippets for a site in order to maintain a high-quality search experience for our users. Read our webmaster guidelines for more details.

So, the first thing that we all should worried about is its quality and its relevance. In order to appear in search results, rich snippets musts reach the threshold of the quality that algorithm looks for. This very helpful Google tool will help you structured data testing.

Many a times, while implying robots.txt we accidentally hide something which we don’t want to. The first thing you must do  is check all your mark-ups if they aren’t hidden. It is very important for the Google bots to crawl the snippets in order to show them.
Well, there is no rocket science behind getting these snippets in the search results. But at times it is frustrating that despite of doing everything, they are missing. All you need to do is just maintain the quality of mark-ups technically and from user perspective. Hopefully, you would get your snippets up soon.