Gamification of Apps – Is it really worth?
Everyday, number of apps get launched on play store and on iOS app store. And this number is rising exponentially. But what more important here is how many of them make their way to target user’s phone? Not many. Infact mobile applications developed by established online and offline businesses find it hard, sometimes. E.g. An online ticketing website struggles a lot to get their app downloaded on its users’ phone… which otherwise is a successful online business. Let’s take example of an e-store. We can find many e-stores on the web. From very giant ones to startups. Here competition is very stiff. User need a very strong reason to chose one among so many. Like, I would need a strong reason to install amazon app, when I can find really good deals on Alibaba as well. Why would I prefer snapchat over whatsapp?