Everyday, number of apps get launched on play store and on iOS app store. And this number is rising exponentially. But what more important here is how many of them make their way to target user’s phone? Not many. Infact mobile applications developed by established online and offline businesses find it hard, sometimes. E.g. An online ticketing website struggles a lot to get their app downloaded on its users’ phone… which otherwise is a successful online business. Let’s take example of an e-store. We can find many e-stores on the web. From very giant ones to startups. Here competition is very stiff. User need a very strong reason to chose one among so many. Like, I would need a strong reason to install amazon app, when I can find really good deals on Alibaba as well. Why would I prefer snapchat over whatsapp?

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What is agility?

Agility is defined as the capacity to think and understand with fast pace. And nowadays, agility is often used with software development and deployment process. Every second organization claims to use agile methodology in software development process. In agile methodology, the whole development process is chopped in phases and every phase is reassessed and adapted as per the business environment

When we talk about agility, we are talking about using this methodology at two different levels. One at the development level and Second at organization level. Yes, to adopt this methodology completely in your work process, you first need to make it adopt by your team. read more