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'The Light Corner'

8 Things that can make or break mobile user experience

In US only 77% people use their smartphones to search products, which is a massive share of potential buyers. Mobile app culture is not new but its exponentially rising trend has made a stiff competition for app developers and marketers. What to do and what not has become a deal for developers. Here I am compiling a few quick fixes that every mobile app must have. These tips will help you increase the user engagement.

  • Interstitial

Instigating your mobile visitor to download your app, sign up your newsletter or fill a survey with an interstitial is no more a good thing. Many mobile websites have interstitial that block valuable content, and even make it difficult for the user to close it. This definitely frustrates the user who doesn’t want to take action on this. Thus, a bad user experience you are delivering, this may impact negatively on your rankings. Instead, an on page small banner for promotions of your apps would serve the purpose.

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8 Daily habits that could change your life

With the growing competition in your professional life, sometime we tend to feel leave everything behind and go out in search of solace. Everyday we fight with ourselves and push ourselves to beat the competition, leading to a stressful life. But not everyone is living this way, there are many people out there who live a happy and competitive life. All you need to do is bit of adaptations in your daily life.

As you wake up early in the morning, you must promise yourself to be appreciative. Yes, this is a simple rule. You will get what you sow. Appreciate the morning sun for being so bright and bringing light in your life. Appreciate your family members for teeny weeny tasks they do for you. Praising someone will lift their mood and so as yours. On the other hand, if you have the habit of finding faults, you are just making your own life miserable. Instead, ignore mistakes and start loving small things around you.

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twitter vs facebook
Facebook or twitter… What suits to your business?

In social media war there are two strong platforms that are constant issue of debate. Efficiency of twitter and facebook has always been an agenda. You can definitely invest time and money in both, but which one should get more attention? Today we will put some spotlight on pros and cons of both and conclude a winner.


There is no doubt that facebook has more audience penetration than that of twitter.

Facebook Statistics

  • 968 million daily active users
  • 844 million mobile daily active users
  • 1.49 billion monthly active users
  • 1.31 billion mobile monthly active users
  • 83% of users outside of the US and Canada

Data provided by

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