Company Blog

'The Light Corner'

Are you writing for spiders or for humans?

Many of us has the habit of documenting things… be it our daily diary, emotional outburst or penning down experiences. Since the dotcom industry is booming, people have started monetizing their hobby of writing in the form of blogs and articles. But in this race of making money somewhere the end reader is suffering. Despite of having strict algorithmic changes made by search engines, SEO experts have managed to get their sub-standard content ranked on the top. Thanks to black hat or grey hat techniques!

keyword-stuffingAs a reader or a writer you must have come across many write ups focused on one keyword. The whole information revolves around one thing and repetition of keywords can be seen. Sometimes the whole article is written about, say, ‘glass bowl’. And this article would have word limit of approx 500 words and the word ‘glass bowl’ would get repeated around 10-15 times in this. From reader’s or writer’s perspective, you could reckon how useful this piece of information would be. Actually, such type of write ups are created for search engines only. So that ‘spider’ or search engine bots can read the frequency and rank them high.

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Virtual reality
Virtual Reality – What we are ignoring?

Virtual reality is becoming the new craze, and why not? The extent to which augmented reality / virtual reality has developed is giving amazing experience. From very affordable headgears to high end models, VR/AR has already invaded many industries e.g. Medical, Architecture, Gaming; these are just a few to name. But everything comes with a price tag. No, we are not talking about monetary value here. We are talking about price that our biological or psychological health has to pay. We generally, don’t talk about the after effects of using such devices. Health experts are still involved in studying the effects of VR on brain, senses and different body parts.

I clearly remember, when I was very young and went for 3D movie… It indeed was a great experience for me but after watching 3-4 3D scenes, my head started spinning and I started to feel nauseated. Thank god, those were the days, when movies had few 3D scenes and rest was 2D. Similar is my experience with VR head mounting devices. Though this is a very short term effect and you start feeling normal after removing HMD. But this proves that HMDs surely leaves some impact on us and we cannot say that there is no problem.

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Quantifying infants?

Parenthood are nowadays taking up completely new shape. From the day you get the news of conception to bringing up your newborn, you can quantify everything using gadgets and parenting applications. This indeed help struggling parents and expecting mothers to cope this major responsibility, with an ease. But how far these applications are helpful and how much we should depend on such gizmos? Well, this is quite a debatable topic. On one side such applications help parents to take care of their child. On the other hand, parents spend most of the time quantifying their kids, instead of paying attention to tiny demands, gestures and memorable moments with their child.

Gadgets like MIMO fitted onesie and other wearables like sproutling that tracks breathing rate, body temperature, heartbeat, position in the crib. Moreover, many gadgets alarms the parents if wearables fell off. So that parents won’t get worried due to lack of data. Infants wearables are embedded with intelligent technologies that helps you maintaining sleeping patterns, diaper loggers, feeding slots etc.

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