Are you writing for spiders or for humans?
Many of us has the habit of documenting things… be it our daily diary, emotional outburst or penning down experiences. Since the dotcom industry is booming, people have started monetizing their hobby of writing in the form of blogs and articles. But in this race of making money somewhere the end reader is suffering. Despite of having strict algorithmic changes made by search engines, SEO experts have managed to get their sub-standard content ranked on the top. Thanks to black hat or grey hat techniques!
As a reader or a writer you must have come across many write ups focused on one keyword. The whole information revolves around one thing and repetition of keywords can be seen. Sometimes the whole article is written about, say, ‘glass bowl’. And this article would have word limit of approx 500 words and the word ‘glass bowl’ would get repeated around 10-15 times in this. From reader’s or writer’s perspective, you could reckon how useful this piece of information would be. Actually, such type of write ups are created for search engines only. So that ‘spider’ or search engine bots can read the frequency and rank them high.